Equip Our Kids

During the pandemic, I volunteered with pro bono agency The Art of Good, to help a non-profit advocating for emotional intelligence to be taught in schools nationwide. Just think that if every child in America developed emotional intelligence, then societal problems like systemic racism, violence against women, school bullying, and widespread anxiety would pretty much, poof, disappear.  

I teamed up with a band of entrepreneurial-minded strategists and advertising luminaries from across the country to overhaul Equip Our Kids from the inside out, giving them a brand-new visual style, tone of voice, website, PSA (ran out of money to produce, womp), social assets, biz strategy, and partnership strategy to set them up for long term success. The creative concept, “At Our Core” works by reframing EQ, a once academic abstract to a key part of our core curriculum, and something that holds us all together, in a relatable, actionable way that resonates with both parents and kids.