Expedia Group
Expedia Group brought in my AD partner and I to distill the Unpack 2025 travel trends report into hundreds of made-for-social deliverables for different platforms across four distinct brands: Expedia (inspired), Hotels.com (youthful), Vrbo (luxe), and Wotif (Australian).
Across these disparate brands, we built one singular campaign, “Somewhere to look forward to,” capturing the excitement that comes from having travel plans on the horizon.
We internalized the four unique brand personalities and then created carousels, polls, in-feed posts, influencer reels, and infographics, across three separate phases of the customer journey.
This campaign generated the strongest Unpack results ever. Organic social surpassed 10M impressions with an engagement rate of over 3%. Paid social reached close to 30M views and over half a million clicks. And influencer activity nearly achieved 3M impressions with an engagement rate that’s triple the industry benchmark.
