Mac + Maya Pet Vitamins

With the pet industry approaching $72 billion, it was time that global vitamin brand, Nature’s Bounty, expanded their offerings to include supplements for the wet-nosed, tail-wagging members of the family.

We first launched Mac+Maya as a dtc brand and then in stores, with a lot of love for our pooches and nearly 50 years of experience in the vitamin industry. Considering that I wrote everything from the brand voice to the manifesto to the packaging to the website to the script for the phone line to the short videos to the social feed, Mac+Maya feels a whole lot like my own fur baby.