NY, Protect Yourself

Back in May 2020, New York’s Governor asked New Yorkers to submit “Wear a Mask” PSAs for a shot at having their video air on television. We sprang to action with a concept called, “New York, Protect Yourself,” an anthem featuring the many faces of New York from the doorman to the first responder, to the teacher to the person who communes with pigeons (you know the one), all wearing masks and keeping one another safe.

There’s plenty more work where that came from. Just this way—>

There’s plenty more work where that came from. Just this way—>