Superfood Digital

Superfood Digital is a digital marketing firm that specializes in SEO, paid search, and Amazon marketing for food and beverage start-ups. And while these emerging brands normally focus on feeding others, Superfood Digital sustains them by providing the digital services these start-ups need to survive.

My art director partner and I took this project on in a creative director capacity. The two of us, presented the client with three options and they picked “Feed Your Machine,” the most daring of the bunch which almost never happens. In a space that can often be too dry or too technical, this idea works as a simple metaphor showing the value that Superfood Digital brings to food and beverage start-ups. Seeking inspiration from 70’s and 80’s video games (like Pacman and Burger Time), we developed a hyperactive universe that literally eats the competition.