My art director partner and I took on this project in a creative director capacity. The two of us, presented the client with three options and they picked “Feed Your Machine,” the most daring of the bunch which almost never happens. In a space that can often be too dry or too technical, this idea works as a simple metaphor showing the value that Superfood Digital brings to food and beverage start-ups. Seeking inspiration from 70’s and 80’s video games (like Pacman and Burger Time), we developed a hyperactive universe that literally eats the competition for lunch.